Well, the 10 gen comprises model years 2009 to 2013 with a mid cycle refresh for the 2011 model. It is hard to tell the difference between 2011-2013 visually with the exception of the clock placement on the dash. late 2012 and 2013 models it was moved to a pod on top of the centre console. I see many tenth gens on the road here, a few on the car lots but I do think the many people keep corollas for a long time, I still have my 2013 and do not plan to move out of it any time soon.