Oh crap! Mine is doing that as well. It's a 2017 IM. I thought they were just door dings and such but now realize they couldn't be because of location. I had a 2008 Chevrolet HHR with this shade of blue. Never faded, never flaked, even after 10 years. I even took acetone to the hood when someone vandalized it with fingernail polish. Boy, I miss that car.